Hi! My name is Peter Su, better known online as InstantNoodleDude on Instagram and YouTube.
I'm a food and lifestyle creator based in Vancouver, creating content for audiences across Canada and the United States. After spending time in the Bay Area, I moved to Vancouver 10 years ago and has been home ever since. Much of my family still lives in the US - Seattle, San Francisco, and Los Angeles,
so I'm constantly traveling between Canada and the U.S. to discover new restaurants, local food spots, and unique experiences.
Before becoming a content creator, I spent nearly 20 years in the tech industry and competed in darts for many years before retiring from the sport to focus on family and a new chapter in life. When I'm not on camera, I'm embracing the journey of being a new dad. Every day brings new experiences, new adventures, and plenty of memories both at home and while exploring great food together.
Over the years, I've had the opportunity to collaborate with brands including Ray-Ban Meta AI, McDonald's, Insta360, Pretty Dudes and many more. I create content that's honest, relatable, and built around real life, whether I'm trying the best ramen hacks, discovering a local restaurant, or sharing moments as a dad. My goal has always been simple: to help people discover great food without taking life too seriously.
Because sometimes, the most memorable meal is still a simple bowl of noodles.
- Peter Su
About Me
Audience & Reach
Peter Su’s community is built on authentic engagement, primarily reaching US-based males interested in high-quality food hacks, easy recipes, and day-to-day lifestyle inspiration.
400k+
Combined Followers
US-Canada
Primary Market
25–34
Core Male Demo
6.9%
Engagement Rate
Visual Snapshot
Explore a visual snapshot of Peter’s creative approach to food and lifestyle content. Inviting brands to explore a visual snapshot of his content style and content high-impact aesthetic.
